About Matthew Gavioli, founder of THIS EDITION, Venice

What began as an individual practice with a clear point of view has, over time, established itself as a trusted creative partner to studios, in-house teams, and brands with something considered to say.

The studio's work focuses on brand identities, digital experiences, and placemaking projects built for clarity, purpose, and longevity. At the centre of each project is a coherent strategic and visual framework, aligning language, form, and experience to shape how a brand is understood and remembered.

Matthew worked with ERA-Co across residential, hospitality, workplace and urban projects in Australia, Europe and the United States. Supporting teams in Australia, New York and London, he developed identity, digital and editorial systems for major placemaking commissions. His role combined design leadership with close collaboration across strategy, brand experience and creative direction.

At Stormbrands, Matthew developed multiple digital brand systems, platforms and web experiences for Despar Italy and JTI, helping brands reveal themselves consistently across every touchpoint. For Despar, he helped define a digital strategy that brought a fragmented retail presence into a more coherent customer experience. For JTI, he created flexible digital brand centres that enabled teams across international markets to access, apply and evolve the brand with confidence. Through prototyping and motion-led web experiences, he helped make each system more intuitive, expressive and practical in use.

As Head of Brand Design at Ballymore Group, one of Europe's most recognised property developers and a winner of over 40 industry awards, Matthew played a significant role in shaping the brand identity of some of London's most ambitious placemaking projects. Developments including Embassy Gardens, London City Island and Wardian London each required a distinct creative vision, and working across this breadth of work gave him a holistic understanding of how brand, culture, and place come together to shape how people experience where they live.

He specialised in building strong, trust-based creative partnerships with agencies and studios, developing his ability to shape the strategic conversation and guide creative outcomes from early positioning through to campaign delivery.

Across the group, Matthew provided creative leadership and ensured a consistent brand language across all areas of the business, bringing coherence to complex, multi-disciplinary projects without losing the individual character of each development.