What began as an individual practice with a clear point of view has, over time, established itself as a trusted creative partner to studios, in-house teams, and brands with something considered to say.

The studio's work focuses on brand identities, digital experiences, and placemaking projects built for clarity, purpose, and longevity. At the centre of each project is a coherent strategic and visual framework, aligning language, form, and experience to shape how a brand is understood and remembered.

Matthew consulted with ERA-Co - a global collective with a dynamic team of designers and strategists, shaping transformative placemaking strategies that impact cities, neighbourhoods, and destinations.

As a design consultant working remotely, he managed multiple large-scale urban, hospitality and workplace projects while supporting the Australian, New York and London studios. He played a pivotal role in redefining brands through innovative design and experiences, collaborating closely with ERA-Co's Brand Experience leaders and Global Creative Director.

Matthew worked with Stormbrands to develop a digital strategy for Despar Italy that addressed their fragmented digital footprint. Utilising their newly re-branded assets, the team embraced their mix of store formats and loyal customer base to develop a manifesto that could scale and make a significant impact.

He developed a flexible system for the JTI Brand Platforms enabling teams in diverse markets to make it relevant to their audiences across their portfolio of brands. Key parts of the project included interpreting the print brand guidelines and defining a universal digital language with consistent typeface and rules, designed for hyper-legibility.

As Head of Brand Design at Ballymore Group, one of Europe's most recognised property developers and a winner of over 40 industry awards, Matthew played a significant role in shaping the brand identity of some of London's most ambitious placemaking projects. Developments including Embassy Gardens, London City Island and Wardian London each required a distinct creative vision, and working across this breadth of work gave him a holistic understanding of how brand, culture, and place come together to shape how people experience where they live.

He specialised in building strong, trust-based creative partnerships with agencies and studios, developing his ability to shape the strategic conversation and guide creative outcomes from early positioning through to campaign delivery.

Across the group, Matthew provided creative leadership and ensured a consistent brand language across all areas of the business, bringing coherence to complex, multi-disciplinary projects without losing the individual character of each development.