This Edition is a trusted creative partner to brands, in-house teams and studios. Founded and led by Matthew Gavioli, the office brings senior creative direction to place-led work across strategy, narrative and design.
This Edition is a trusted creative partner to brands, in-house teams and studios. Founded and led by Matthew Gavioli, the office brings senior creative direction to place-led work across strategy, narrative and design.
Point of View

We believe that a place identity is a reflection of its time and context. By understanding a site, its history and its community, then interpreting these through a contemporary lens, we create identities that belong to their surroundings and contribute to a meaningful sense of place. Our work balances heritage and modernity, shaping identities that inspire and connect people to place.

Research and Formation

Our approach is rooted in a hands-on design process where ideas are tested, refined and developed through research and visual exploration. Writing, typographic studies and visual experiments allow us to explore language, form and expression before developing clear identity systems. Technology and craft work side by side, supporting a methodology that values clarity, material presence and a strong relationship to place.

A Focused Practice

Every project is led directly by Matthew, from the first idea to its final expression. This creates continuity between strategy and design, with clear decisions and close collaboration throughout.

The office takes on a limited number of projects at a time. Where specialist expertise is needed, trusted collaborators join the team for their specific contribution, keeping the relationship personal while bringing the right knowledge to the work.

Services
— Place Strategy and Positioning— Naming, Narrative and Verbal Identity— Brand Identity and Art Direction— Editorial and Print Design— Digital Design and Website Development— Campaigns, Environments and Experience

We believe that a place identity is a reflection of its time and context. By understanding a site, its history and its community, then interpreting these through a contemporary lens, we create identities that belong to their surroundings and contribute to a meaningful sense of place. Our work balances heritage and modernity, shaping identities that inspire and connect people to place.

From leading property brands to placemaking innovators across the globe, we work alongside our clients to give them the edge in aligning culture, vision, and strategy.