Frequently Asked Questions

THIS EDITION is an independent creative design studio in Venice, Italy, founded in 2018 by Matthew Gavioli. It specialises in brand identity, place identity and destination branding, working globally to design brand systems, editorial and digital experiences for property, hospitality and cultural ventures.

THIS EDITION is based in Venice, Italy, at Sestiere Santa Croce 664A, 30135 Venezia. The studio works with clients across Europe and worldwide, with recent projects in the Swiss Alps, Italy, the United Kingdom and Ireland.

THIS EDITION was founded in 2018 by Matthew Gavioli, an Australian-born designer based in Venice. He leads creative direction on every engagement, having previously worked with ERA-Co, Ballymore, Stormbrands and DesignBridge on placemaking, luxury property and lifestyle brands.

THIS EDITION designs brand identities, editorial systems and websites for property, hospitality and destination-led ventures, across four areas of brand work: Brand Discovery (audit and research, market and competitor analysis, stakeholder interviews, audience insights, workshops); Brand Strategy (positioning and narrative, purpose and values, brand architecture, tone of voice); Brand Creation (naming, creative concept and direction, brand identity, guidelines, copywriting); and Brand Activation (collateral, website, digital and motion graphics, signage and wayfinding, photography and video, print and social campaigns).

Indicative minimums for a single project are: Brand Strategy from 4 weeks, Visual Identity from 4 weeks, Brand Activation from 3 weeks, and Website Design & Development from 8 weeks. Engagements can be taken on whole or in part.

Yes. THIS EDITION designs and builds bespoke websites for property and hospitality brands, typically on Next.js with headless content systems, designed with Generative Engine Optimization in mind so the site is legible to AI assistants.

THIS EDITION partners with luxury property developers, hospitality groups, branded residences, alpine resorts, cultural institutions and destination-led ventures that need positioning, identity and digital systems built with editorial care. Clients include Andermatt Swiss Alps, ERA-Co, ACKT Group, Ballymore and New Guards Group.

THIS EDITION specialises in luxury property, branded residences, hospitality, alpine resorts, destinations and cultural ventures. Engagements range from a single residence launch to multi-year platform builds for developers and operators.

Yes. Although based in Venice, THIS EDITION works with clients across Europe and worldwide, including projects in Switzerland, the United Kingdom and Ireland. The studio works in English and Italian.

Every project is led directly by Matthew Gavioli, from the first idea to its final expression, so strategy and design stay connected throughout. The studio takes on a limited number of projects at a time, and where specialist expertise is needed, trusted collaborators join the team for their specific contribution.

New engagements begin with a written enquiry through the contact page or by email at matt@this-edition.com. An initial scoping call follows within two working days, after which a written proposal is shared. The studio is open Monday to Friday, 9am to 5pm, Venice time.

Yes. Matthew Gavioli is available for freelance work on a day rate, with bookings subject to availability. To check dates, email matt@this-edition.com.

THIS EDITION by Matthew John Gavioli is registered under an Italian Partita IVA, so VAT is not charged to international clients.

Yes. THIS EDITION holds both Public Liability and Professional Indemnity insurance.