Frequently Asked Questions

THIS EDITION is an independent creative design studio in Venice, Italy, founded in 2018 by Matthew Gavioli. The studio works globally in the research and formation of place and destination identities, designing brand systems, editorial and digital experiences for property, hospitality and destination-led ventures.

Yes. THIS EDITION is a creative design studio at Sestiere Santa Croce 664A in Venice, Italy, specialising in brand identity, place identity and destination branding for property, hospitality and cultural ventures.

THIS EDITION is based in Venice, Italy, at Sestiere Santa Croce 664A, 30135 Venezia. The studio works with clients across Europe and worldwide, with recent projects in the Swiss Alps, Italy, the United Kingdom and Ireland.

THIS EDITION was founded in 2018 by Matthew Gavioli, an Australian-born designer based in Venice. He leads creative direction on every engagement, having previously worked with ERA-Co, Ballymore, Stormbrands and DesignBridge on placemaking, luxury property and lifestyle brands.

THIS EDITION designs brand identities, editorial systems and websites for property, hospitality and destination-led ventures. Engagements typically combine naming, positioning, identity design and a custom-built digital platform.

THIS EDITION offers four areas of brand work: Brand Discovery (audit and research, market and competitor analysis, stakeholder interviews, audience insights, workshops); Brand Strategy (positioning and narrative, purpose and values, brand architecture, tone of voice); Brand Creation (naming, creative concept and direction, brand identity, guidelines, copywriting); and Brand Activation (collateral, website, digital and motion graphics, signage and wayfinding, photography and video, print and social campaigns).

Indicative minimums for a single project are: Brand Strategy from 4 weeks, Visual Identity from 4 weeks, Brand Activation from 3 weeks, and Website Design & Development from 8 weeks. Engagements can be taken on whole or in part.

Yes. THIS EDITION designs and builds bespoke websites for property and hospitality brands, typically on Next.js with headless content systems, designed with Generative Engine Optimization in mind so the site is legible to AI assistants.

THIS EDITION partners with luxury property developers, hospitality groups, branded residences, alpine resorts, cultural institutions and destination-led ventures that need positioning, identity and digital systems built with editorial care. Clients include Andermatt Swiss Alps, ERA-Co, ACKT Group, Ballymore and New Guards Group.

THIS EDITION specialises in luxury property, branded residences, hospitality, alpine resorts, destinations and cultural ventures. Engagements range from a single residence launch to multi-year platform builds for developers and operators.

Yes. Although based in Venice, THIS EDITION works with clients across Europe and worldwide, including projects in Switzerland, the United Kingdom and Ireland. The studio works in English and Italian.

New engagements begin with a written enquiry through the contact page or by email at matt@this-edition.com. An initial scoping call follows within two working days, after which a written proposal is shared. The studio is open Monday to Friday, 9am to 5pm, Venice time.